This is an interesting article which is an echo of “Understanding Culture Online” by Kozinets (2010). For types of online community communication, the article in i-scoop stated that 90% are lurkers whereas Kozinets didn’t mention in his paper. I look further about the validity of the figure which was from an article “The 90-9-1 Rule for Participation Inequality in Social Media and Online Communities” by Nielsen, J. (2006) in Neilson Norman Group. Since it has been more than 6 years since this research was conducted, I believe % of lurker would be lower with the increasing popularity of online communities, whereas intermittent and heavy contributors (as named Interactor, Networker and Maker by Kozinets). Of course this is to be studied further.
Another interesting point for Nielsen’s article is about his observation about the power of online communities. It states to
- – Build personal relationshipsand networks of trust.
- – Bring together peoplewith common interests or profiles.
- – Engagethese specific groups of people.
When we often mention that online communities can encourage the sharing of knowledge among learners, it is more than that. This is just when we go to school (face to face learning in classroom), learners also enjoy making friends and strengthening collaboration. This also applies to online learning. People make friendship and get together with common interests.
Kozinets, R. V. (2010) Chapter 2 ‘Understanding Culture Online’, Netnography: doing ethnographic research online. London: Sage. pp. 21-40.
Nielsen, J. (2006). “The 90-9-1 Rule for Participation Inequality in Social Media and Online Communities” by Neilson Norman Group
— Angela Tsui (@at108hk) February 21, 2017
from Twitter https://twitter.com/at108hk
February 21, 2017 at 12:23PM