“Three decades of research have revealed…..”

….. that online gatherings follow many of the same basic rules as groups that gather in person.” ( Kozinets 2010, p25)

People are people. However, anonymity and the ability to switch off (or on) your community at the flick of a switch or at least a few mouse clicks, shows up in some research as being a factor when considering the activity of individuals within the community.

I will take a view on this during my microethnography, however, my experience of online communities suggests that this point will be borne out. I’d be surprised if I find otherwise, particularly with my choice of online course: https://www.futurelearn.com/courses/e-learning-health/2/todo/7955.


Kozinets, R. V. (2010) Chapter 2 ‘Understanding Culture Online’, Netnography: doing ethnographic research online. London: Sage. pp. 21-40.

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