“… the net afford Long Tail market reach, [the] audience may be much smaller than in the era of mass media” Lister, et al (2009 p.172)
Just Pinned to Community Cultures: long tail http://ift.tt/2lvNNpJ
Lister, M. … [et al.], (2009) “Chapter 3. Networks, users and economics” from Martin Lister … [et al.], New media: a critical introduction pp.163-236, London: Routledge