Clear, concise and focussed. Good work. Again it makes me rethink about my own sprawling approach to the Nethnography. Although too late now.
One thing I thought of whilst reading this was the commercial ramifications of self-identification. By self-identifying we open ourselves up to targeted marketing. As mentioned on page 39 of the Kozinets reading (http://ift.tt/2mFdK3R). This bears out on your MOOC with the course leaders taking the opportunity to target the journalists with reminders about paying for certification certificates (page 15 of your PDF).
from Comments for Helen’s EDC blog http://ift.tt/2mdSgOd