Category Archives: Netography

Netography 2 – Applying Kozinet’s taxonomy

What type of online community is the drumeo edge members forum?

Using Kozinet’s taxonomy I would say somewhere between a geek and a building community depending on your usage of the boards.

It is obvious that there is a high orientation towards drumming in the community. You wouldn’t go on the site if you didn’t want to learn about drums and you wouldn’t pay the not inconsiderable members fee to join the drumeo edge section of the site if you weren’t really serious about discussing drums.

So it’s easy to place the community in the top half of Kozinet’s square.

How intense the communal relationship are is more difficult to ascertain. There are some members with hundreds of posts and various badges on their profile. They have pinned profiles in the “Student progress discussion” forum and judging from the familiarity and in jokes on their posts have clearly been interacting with some members for several years. These members have home studios with cameras to record themselves playing, often along to the monthly song challenges. This to me firmly places them as builders. However, others either due to lack of time or technical recording skills don’t post videos, only offer commentary and critique. Others only lurk.

What this illustrates is how difficult it is to come up or use with a taxonomy that can comprehensively describe a social phenomena whilst remaining elegant in its abstraction.



Netnography 1 – A Map

So I am going to do my Netography on the group forums of Drumeo Edge. Drumeo is one of the most popular drum education websites on the net with multiple platforms including regular hour long free lessons on youtube.

You do have to pay to join the main site and get access to the forums but I’m happy to bear the cost as a chance to do link my personal interests to my studies. I navigated my way to the forums and went on the non-drums discussion board. There was an interesting thread called “Find a drum buddy, where do you live in real life?”. There was a google maps link attached where people could pin their location.

Two things occur to me. One, I suspect the actual membership of the website is far more than the 135 pinned members. These members are likely to be more active on the forums. Two, the map reflects the heavy US/western slant of the drumeo community. I’ll be looking more into this but I my initial contact with their output suggested to me it would be North American-centric in their teachers, play a long songs and lesson genres.