Also, while we’re on podcasts, this one is also brilliant. The episode ‘The Rainbows of Inevitability’ is about propaganda, big data and targeted advertising, and has some interesting things to say about how self-perception can be changed through targeted ads based on browsing habits.

Some quotes:

“it’s become more about the collecting of data and for an advertiser buying placements based on that data than it’s been about marketing”

“that’s what really leads to this change in self-perception, that’s what is resulting in behavioural change beyond just being interested in an ad, but it’s really changing how you see yourself”

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