Transcript of “Big data is better data”

Self-driving cars were just the start. What’s the future of big data-driven technology and design? In a thrilling science talk, Kenneth Cukier looks at what’s next for machine learning — and human knowledge.

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This is a good (and pithy) talk, but there are two points he makes that I find particularly interesting:

  1. We have to be the master of this technology, not its servant […] This is a tool, but this is a tool that, unless we’re careful, will burn us“. A patent warning against technological determinism, here, but one which (in my opinion) is not necessarily couched with enough care to help us to understand how to avoid a fully instrumentalist approach.
  2. Humanity can finally learn from the information that it can collect, as part of our timeless quest to understand the world and our place in it“. This accompanies a strong sense of why Big Data is important, but it’s also very essentialist: it’s about reflecting the here and now, rather than attempting to understand the past. I wonder if there are some historiographical problems here, given that Big Data collection is so recent and new, and still so patchy in places. The ‘timeless quest’, given this, seems to be one which will be answered from a position of privilege: from those who are fortunate enough, paradoxically, to have data collected about them.