I’ve been really impressed with the detail Dan has gone into on his netnography; it puts mine to shame in terms of many things but particularly the level of immersion achieved. But I thought I’d tweet specifically about the love letter/break-up letter methodology, because I’ve used it several times to get students’ feelings about things, though I’ve never written a proper one myself.
It’s got me thinking about the netnography methodologies that we’re all using; what I’ve chosen to do certainly doesn’t feel rigorous enough. I know this is a low-stakes exercise, but that doesn’t really let us off the hook as far as methodology development goes…