Cultural collaboration online: https://t.co/TSX96NW84W #mscedc

— Helen Walker (@helenwalker7) February 21, 2017

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I hadn’t – until now – considered how the memes are a cultural co-creation. To extend Lister et al’s analysis of viral, as the virus spreads, it can be mutated: 

Lister et al., 2009, p.200