— Helen Walker (@helenwalker7) April 2, 2017
As a result of my IDEL studies, I undertook an experiment to try and get to the ‘top’ of the Linkedin rankings for ‘Professionals like you’. I did it. It had no impact on my business. However, this week, a colleague was, out of the blue, offered a brilliant opportunity out of the blue via Linkedin. So, my guilt has returned. I neglect Linkedin as it’s yet another piece of digital maintenance which I need to try and squeeze in. And now it appears that I also have to get a new profile photo.