The TED talk below is one that represents self determination and the importance of being literate. Has technology enabled our words to become disingenuous? When I read posts or conversations online I am baffled at what I read. I also know that it is easy to misinterpret or to assume another will know what one is talking about. Do we truly mean our words?

I am intrigued at the social psychological and experimental approaches between individual and group communities where attitudes, memory and beliefs may influence their perceptions or assumptions of another’s text.

References:

Kozinets, R. V. (2010) Chapter 2 ‘Understanding Culture Online’, Netnography: doing ethnographic research online. London: Sage. pp. 21-40.

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