Above is a few screenshots of my Fabletics account after they combined my frequently searched, size and favourite styles purchased into a personalised swimwear collection. Now, I am an individual that lives in active wear and I purchase alot online, BUT I feel that they may have missed out on the algorithm that informs them that I live in Scotland. In Scotland, beachwear consists of wellies and a Canada Goose jacket!!
from Flickr http://flic.kr/p/SdMyQs