Although dated in 2014, this article reflects the change in the use of Twitter from a reverse-chronological timeline for Tweets to an algorithmically organised one. It covers the pros and cons of the old Twitter feed and that the exposure helped distribute particular news feeds as and when it happened compared to the Facebook posts which followed an algorithmic nature. Does the personalisation of algorithms keep us within our bubble and around like minded communities, such as the ‘you loop’? Is it not best to challenge and expand our understanding by socialising and interacting with communities from different backgrounds and perspectives? Can we continue to learn and grow as humans if we surround ourselves with the same information or communities? As the saying goes “if you always do what you have always done, you will always get what you have always got.”

References:

Beer, D. (2016). The social power of algorithms. Information, Communication & Society, 20(1), 1-13. DOI: 10.1080/1369118x.2016.1216147