— Nigel Painting (@nigelchpainting) March 6, 2017
A rather telling quote from the opening of this blogged article reads “The good news for advertisers is that [the Adchoices] icon is fairly small and unobtrusive; most consumers don’t even notice it.” However, the closing remarks are more positive from both a consumer and advertiser perspective. “I’d love to see Google go the extra mile and offer additional information to advertisers. Sharing information gleaned from muted ads could be a game changer for PPC advertisers. […] Analyzing the results from this would allow advertisers to understand whether their ads simply aren’t resonating with their audience, or if they are too repetitive. Armed with this information, they will know when they need to create fresh ads or adjust their ad delivery settings.” This feels like a good example of how analytics can be used to drive improvements, although it appears in this case that the data isn’t being made available to those who could make the best use of it.
Incidentally, in a moment of pure serendipity, while tweeting the above I noticed a link to follow my nephew’s partner on Twitter – algorithms in action!