Sticking w/the theme of music but moving into community cultures: Bowie's webcast/cybersong contest in 1999 https://t.co/7lwjt4wKk3 #mscedc
— Renée Hann (@rennhann) February 5, 2017
Bowie’s Cyber song contest involved a level of fan participation previously unheard of. Participants could collaborate by suggesting lyrics and being taken through rehearsals, as well as view the recording in real-time (webcast) and comment/chat. Today, with technologies such as Skype, Google Hangouts, Twitter and Facebook Live, this does not seem terribly progressive – but at the time it was groundbreaking, and demonstrative of the possibilities of digital technology-enabled participatory cultures.