Lifestream, Tweets

Bowie’s Cyber song contest involved a level of fan participation previously unheard of. Participants could collaborate by suggesting lyrics and being taken through rehearsals, as well as view the recording in real-time (webcast) and comment/chat. Today, with technologies such as Skype, Google Hangouts, Twitter and Facebook Live, this does not seem terribly progressive – but at the time it was groundbreaking, and demonstrative of the possibilities of digital technology-enabled participatory cultures.

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