Still concerned about the process of netnography, I found this student video on youtube.com. It provides considerable insight into the process of netnography, outlining the following steps:
1. Planning and entrée
2. Ensuring ethical research
3. Data Collection
4. Data Analysis
5. Providing opportunities for feedback
These steps are outlined in greater detail in this Google Presentation.
- observe the group before you declare your intentions, so as to establish what kind of behaviour is acceptable (and avoid being ‘shunned’);
- provide opportunities for feedback, through member checks, after your initial data analysis.