from Diigo http://ift.tt/2oL6xiZ
The Future is Now: Diegetic Prototypes and the Role of Popular Films in Generating Real-world Technological Development
Social Studies of Science. Vol 40, Issue 1, 2010
Another exploration in the pursuit of the idea of ‘imaginaries’ and how these fictions play a generative role in the culture of technology – and specifically (my interest rather than that of the article) in education.
ABSTRACT: Scholarship in the history and sociology of technology has convincingly demonstrated that technological development is not inevitable, pre-destined or linear. In this paper I show how the creators of popular films including science consultants construct cinematic representations of technological possibilities as a means by which to overcome these obstacles and stimulate a desire in audiences to see potential technologies become realities. This paper focuses specifically on the production process in order to show how entertainment producers construct cinematic scenarios with an eye towards generating real-world funding opportunities and the ability to construct real-life prototypes. I introduce the term ‘diegetic prototypes’ to account for the ways in which cinematic depictions of future technologies demonstrate to large public audiences a technology’s need, viability and benevolence. Entertainment producers create diegetic prototypes by influencing dialogue, plot rationalizations, character interactions and narrative structure. These technologies only exist in the fictional world – what film scholars call the diegesis – but they exist as fully functioning objects in that world. The essay builds upon previous work on the notion of prototypes as ‘performative artefacts’. The performative aspects of prototypes are especially evident in diegetic prototypes because a film’s narrative structure contextualizes technologies within the social sphere. Technological objects in cinema are at once both completely artificial – all aspects of their depiction are controlled in production – and normalized within the text as practical objects that function properly and which people actually use as everyday objects.
At this point, I have to be totally honest and admit I haven’t got round to reading this yet. It looks as though it could shed light on the intricacies of how fictions influence reality, of how imaginaries can work as construction tools. I hope to get time to read it more closely this week – but it’s a busy, busy week..