In week 4 in Education and Digital Cultures we moved from cyberculture to community cultures, with a reading and preparation week for a micro-ethnography of community within a MOOC commencing in week 5 (today).
Posts in my lifestream reflected concerns about how to conduct the micro-ethnography, with a youtube video by a student outlining how to conduct a netnography (Kozinets’ 2002 term for ethnography adapted to the study of online communities) and a video of Kozinets outlining a case study of a netnography for marketing purposes. The former video alluded to the need for caution when declaring your research intentions because it can affect community members willingness to participate. Yet, such a declaration is required ethically (followed up in a post linked to a slide-presentation by Kozinets on the ethics of netnography, and discussion of the risks of ‘decloaking’ anonymised data). The difficulty of declaring research intentions unveiled further concerns about what constitutes an appropriate distance between observer and subject within netnography, which was taken up in Twitter discussion [1, 2, 3] with Chenée Psaros and through reading articles by Hine (2008a, 2008b) and Gatson and Zweerink (2004). The difference between an E3 (Hine, 2015) and a cyberspatial approach to netnography was also briefly investigated.
The notion of community cultures was introduced lightheartedly through a suggestion to Eli Eappleby-Donald that we use Hypothesis to peer annotate web documents for the course, a Twitter shout-out to a friend for advice on what MOOC to focus on, and Timothy Leary’s 1994 prediction that human communication would be taken up by ‘interscreening’. This discussion was deepened through examination of the values, ethos and characteristics of MOOCs, sparked by reading of Stewart’s (2013) paper, and followed up with a youtube clip exploring her earlier (2010) research with McAuley, Siemens & Cormier. Another idea from Stewart’s (2013) paper, that networked learning such as MOOCs can foster the development of participatory cultures and new literacies was interrogated with a focus on what counts as literate with new literacies (and on how these literacies are developed), and the role of meta-level processes in literacy (Belshaw, 2012).