Stuart, that’s a helpful comment about scale – ‘massive’ might not allow community, but it might not allow unwarranted policing by participants either 😉 Perhaps selfishness allows a certain freedom, even if not a sense of interaction.
Scale is a dimension I don’t remember Kozinets bringing into his analysis, and probably a significant one, too. And, as you note, it would then, as you also say, be a question of perception, too.
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