Hi Stuart – and thanks for your comment and generous review!
I’ve added a more wordy, written format of my micro-ethnography, because, as you allude to, there are quite possibly more factors that were influential in the low uptake of communication. The short version:
-it’s a new ‘group’ – it’s probably unrealistic to expect norm formation and relational exchanges, as per Kozinets’ community progression model (2010);
-the MOOC only lasts for 6 weeks at any rate, so it is unlikely that participants anticipate future interaction, and therefore they may remain task oriented (Walther, 1997, cited in Kozinets, 2010, p. 24)
-the course is, like many MOOCs, information oriented, and prescriptive about what needs to be learned. Perhaps real participation needs to be student driven: students deciding what and how they learn (and with whom).
Heading to your blog just now.. Thanks again!