How Blackboard thinks about Analytics 
There’s value in data. It’s our job to extract that value by transforming that raw data into helpful information. Dennis Witte (VP of Administration, Concordia University – Chicago), Kendall St. Hilaire (Virtual Campus Administrative Director, Indian River State College), and John Fritz (Asst VP for Instructional Technology, University of Maryland, Baltimore County) talk about how support from Blackboard Analytics has helped to improve the human decision-making process.

MORE INFORMATION: http://ift.tt/2mtQRj8
via YouTube

This promotional video advertises some of the perceived benefits of an ‘off the shelf’ LA solution. It is interesting to watch it and compare it to this video

Learn about what’s happening in online classes when things are happening
See what works and what doesn’t and alter course design
Enable student-driven decisions
Drive up retention and student numbers in online courses