Imagine your browser history was up for sale would you buy it yourself, and at what price? Or sell to whom? #mscedc

Here’s, perhaps, a thin end of a wedge:

One interesting aspect of this case concerns the nature of data. I wonder how much my individual browsing data will cost, if sold to advertisers, along with that of millions of others – and whether that per unit price will be the same as if I was to want to buy simply my own privacy, as that is defined under the law debated in this piece?

My guess is that data is cheaper when aggregated, more pricey when divided. The chips seem stacked against the individual, and in favour of a veraciously commodifying culture.